After superstar outfielder Ryan Braun was suspended for the final 66 games of the season for performance enhancing drugs, the Milwaukee Brewers opted to do something rarely seen in professional sports today. They gave back to the fans. Strange, right? For all the Brewers home games in the month of August, every fan was given a $10 voucher for use on concessions and apparell. Braun’s suspension will cost him $3.2 million dollars and this promotion is estimated to give $3.6 million in vouchers to the fans.
The Brewers have surprisingly gotten people into the Miller Park stands while struggling in recent seasons. This is despite playing in one of the league’s smallest TV markets, as they have drawn over 2.75 million fans in each of the past six seasons. The marketing team for the Brewers has been able to keep fans support with gestures such as these, and that has been enough to keep Milwaukee’s fans happy. Other sports teams should take note of situations like this one and show their appreciation for a loyal fan base, even when times are tough.
One such team is the one the Brewers share the city with, the Bucks. Stay tuned and tomorrow we’ll dive into their dicey situation with the city.